Member Spotlight - Sara Smile Scott - Social Media Strategist

Meet one of our incredible Power Circle Members! We're shining a spotlight on their amazing talents with a quick 5-minute questionnaire. Grab your coffee and let's dive in!

Who are you and what inspired you to start your business?
I'm Sara Smile Scott, a social media strategist with a passion for helping creatives, coaches, and service-based entrepreneurs build authentic, impactful brands on Instagram. I started my business when I realized that Instagram isn’t just for influencers it’s a powerful tool for small businesses too. So many talented people were struggling to show up online in a way that reflected their true brilliance. I knew I could help bridge that gap through strategy and storytelling.

What is the core mission of your business and how does it impact your community or clients?
My mission is to help entrepreneurs turn their Instagram presence into a magnetic, money-making extension of their brand without burnout or chasing every trend. I empower my clients to show up with clarity and confidence, attracting aligned opportunities and building a strong, engaged community.

Who is your ideal client and how do you help them transform their lives or business?
My dream clients are creatives, coaches, and founders who are ready to grow online with intention. They're tired of winging it and want a strategy that feels aligned with who they are. I help them transform their Instagram into a client-converting machine using authentic content, storytelling, and algorithm-savvy targeting so they’re reaching the right people consistently.

What has been your biggest breakthrough moment in business so far?
Honestly, just starting quitting my 9–5, moving to Bali with no clear plan, and then launching an online business. That leap changed everything. I hadn't seen it coming, but it turned out to be the best decision I’ve ever made.

What makes you different from others in your industry, and why is that your superpower?
I combine intuitive creativity with clear strategy. I won’t just hand you a content calendar I’ll help you feel deeply aligned with what you’re posting, and confident it’s speaking to your ideal audience. My superpower is seeing someone's potential online often before they see it themselves and helping them step into it.

What are the top 3 values that guide your business and decision-making?

• Authenticity – Show up as you are.

• Simplicity – Strategy doesn’t have to be overwhelming.

• Empowerment – I don’t gatekeep. I want you to feel confident and capable, even when I’m no longer in the room.

Tell us about a challenge you've overcome as a business owner and how it shaped your journey.
Imposter syndrome held me back at first. I thought I needed a big following or a certain look to be taken seriously. But I learned that being myself is my greatest strength your vibe really does attract your tribe.

What is your proudest achievement in your business, and what made it so special?
Helping a client go from zero strategy and low confidence to launching a business and selling out in weeks. Now, five years later, they run a successful agency with a full team. Knowing I played a role in that journey will always be one of my proudest moments.

If you could give one piece of advice to other entrepreneurs, what would it be?
You don’t have to be everywhere. Choose one platform or strategy, go deep, and master it before jumping to the next thing. Depth = visibility.

What does success look like for you, both personally and professionally?
Professionally, it’s about helping clients grow in alignment, not just numbers. Personally, it’s having the freedom to work from anywhere and build a life that feels creative, spacious, and exciting.

How do you stay motivated and inspired during tough times in your business?
I reconnect with my why who I’m helping and the bigger picture of impact. I give myself permission to rest, reflect, and reset. Sometimes all your brain needs is a deep breath and a moment of space to spark inspiration again.

What future goals are you most excited about, and how do you plan to reach them?
In-person retreats and workshops light me up right now. The energy, the connection, the creativity I’m excited to expand more into that space and bring like-minded people together in real life.

What’s the best piece of feedback you've ever received from a client or colleague?
“They didn’t know it was possible until it was and now they have all the skills to keep growing, even a year later.” That’s the kind of sustainability and confidence I aim to build in every client.

How does your business support your lifestyle and personal passions outside of work?
It gives me freedom to travel, rest, and create. I love storytelling, and that passion flows through everything I do for clients and in my own content. Plus, I get to move my body, explore new places, and live life on my own terms.

What’s a fun fact or unexpected talent that most people don’t know about you?
I’m handstand-obsessed most mornings start in the gym and usually end upside down. I’m also that friend on every trip: the 4 a.m. sunrise hike planner, budget-finder, restaurant scout, and all-around travel hype woman. Basically, I’m your in-pocket travel guide who knows how to make it epic and affordable (luxury affordable) ohh and if I see a good deal myself i'll just jet off and gooooo haha.

Find Sara on Instagram here